U.S. Census data pulled on Monday, Nov 25, 2024.
Population Demographics by City
Total Population
293,737
Average Age
39.4
Local Demographics
A breakdown of demographics local to Hartford, Connecticut.
Report Snapshot
Diverse Population Opportunity
With Hartford's total population exceeding 121,000, including a significant Hispanic/Latino demographic of over 55,000, businesses could strategically tailor their marketing efforts to specifically appeal to these demographics, bridging cultural gaps with tailored messaging and products.
Focus on Age Demographics for Targeted Marketing
The median ages across the locations vary significantly, with Hartford at 33.1 and Wethersfield at 44.2. This difference suggests that businesses should customize their product offerings and advertising strategies according to the age segments prevalent in these communities, thereby enhancing engagement and customer loyalty.
White Population Dominance Insights
Although White populations are notably prevalent in West Hartford and Wethersfield, businesses in Hartford should consider promoting inclusivity and representation in their branding and recruitment to better reflect the neighborhood's diverse makeup and capture the broad customer base.
Engagement Strategies for Younger Families
With cities like East Hartford displaying a substantial proportion of families and the younger demographic, businesses should focus on family-oriented products and services, including children’s activities and resources, to capitalize on this growing market segment.
Growth Potential in Asian and Hispanic Markets
While the numbers for Asian populations in West Hartford and Hispanic/Latino groups in East Hartford show potential growth areas, businesses are encouraged to develop culturally relevant products or services, and consider partnerships with local cultural organizations to tap into these expanding communities.